Ryan is part of the RedFin Content Marketing team and enjoys writing about market trends and local insights. His dream home would be a large cape cod-style house by the beach.
How to Sell Your House in 2022
[This is a guest post from our content partner RedFin.]
So, you’ve evaluated your finances, thought about your lifestyle, and made the big decision to sell your home. Maybe you’ve decided to downsize, or you’re moving out of the big city because you can work remotely, or perhaps you just want to relocate somewhere warmer like Palm Springs, CA or Miami, FL. Whatever the reason, you’re ready to sell. With so many things to consider, from home inspections to staging, selling a house can be an overwhelming process. Luckily, for you, we put together a comprehensive guide on how to sell your house in 2022.
What to expect from the housing market in 2022
While 2021 was a record-breaking year for the U.S. housing market, remaining a seller’s market the entire year, don’t expect a quick shift to a buyer’s market in 2022. While the new year may bring a more balanced market, expect to see an increase in listings, people relocating to affordable cities, a greater emphasis on climate risks, and a rush to buy houses at the beginning of the year as mortgage rates rise. As 2022 begins, Redfin Chief Economist Daryl Fairweather gives us her insights on what to look out for.
“Historically, the homebuying season starts in late spring, but in 2022, we expect the homebuying season to begin by late January. That’s because buyers will want to take advantage of record-low mortgage rates before they begin to rise. So if you are thinking about selling this year, you should get your home ready now. Buyers want move-in ready homes because they don’t want to worry about getting work done while there are materials and labor shortages.”
Regardless of whether you’re a first-time or seasoned home seller, this step-by-step guide will help you navigate how to sell your house this year.
Protect Your Investment
Your best protection from buying someone else’s mold problem is to have a Certified Mold Inspection performed. Find out why it’s important to have a mold inspection performed in addition to the general home inspection.
1) Hire a home inspector
You’re probably thinking, wait, isn’t that the buyer’s responsibility? You’re not wrong. When you’ve accepted an offer, the buyer will most likely request a home inspection of their own. So, why would you need one? First, if a home inspector finds something that’s in need of repair, wouldn’t you prefer to resolve it before entering into negotiations?
In fact, if you discover repairs that take weeks to fix, you may lose that buyer altogether. Performing a home inspection is a proactive approach to getting your home ready to sell. Known as a pre-listing home inspection, you can find out the exact condition of your property, what issues and repairs need to be addressed beforehand, be able to fix them, and then focus on the next task to sell your home fast.
Also, being aware of the condition of your property will further assist you during the negotiation phase with potential buyers. As you may already know, buyers often use their home inspection as a way of getting concessions from sellers, such as asking you to drop your list price. If you’ve already addressed these repairs, it is less likely that anything new will arise and impact your negotiation.
2) Make repairs and small upgrades to your house
After you receive a comprehensive list of recommended repairs, it’s time to start either making the repairs yourself or contracting out the right person. This may also be a great time to make small upgrades that can increase home value.
Understand what today’s homebuyers are looking for
With the shift to remote work, certain home features have become essential for homeowners, such as a home office. Even if your home doesn’t have a designated office space, a smaller bedroom or extra area beneath the stairway can easily be staged as a space for this. Staging the space with tasteful decorations like plants and a bookshelf can serve as the perfect backdrop for potential buyers to envision themselves in the room.
In addition, recessed lighting, a new kitchen, and a quartz countertop have become three of the top 4 most valuable home trends among buyers. This is no surprise as many people picked up cooking or baking as a new hobby in 2021 and desire a space in their new home to support their pastime. With this in mind, quick upgrades such as new appliances and upgraded countertops can go a long way to making your home more appealing to buyers.
Enhance your outdoor space
When you are selling your house, you want to find ways to make it stand out, and what better way than having the most beautiful entrance and lawn on the block? You don’t necessarily have to paint the exterior of your house to impress homebuyers. Simple landscaping renovations like trimming your hedges and a freshly mowed lawn will go a long way. Even newly laid beauty bark and colorful planted flowers can make your yard pop. If these improvements seem like too much to handle while you’re trying to prepare your home to sell, look into hiring a landscaper to assist.
Brighten your home
When it comes to first impressions, a poorly lit home is at an automatic disadvantage. Darkness can make a home feel uninviting, dirty, and cramped even when it isn’t. So, before putting your home on the market, you’ll want to find simple ways to brighten your home. These can include painting your ceilings white and choosing a wall color that is brighter and more neutral, adding mirrors, replacing light bulbs, and adding additional light sources like recessed lighting.
3) Declutter and prep your house to sell
When determining how to sell your house, be sure to make decluttering and prepping your home a priority. Renting storage units is becoming an increasingly popular method of decluttering one’s house before selling it. The idea is to limit the amount of stuff in your space so that potential future owners can envision themselves (and their stuff) in it. Even removing personal photos is a great way to allow potential buyers to think about what they would hang on those walls. If you’re looking for a quick turnaround, bring in a professional organizer, or schedule a virtual consultation. They can help get your house in order, while also preparing you for a stress-free move.
4) Find a real estate agent
Finding a real estate agent is easy, finding a great real estate agent can be more of a challenge. Getting referrals and reading online reviews is a great way to start narrowing down your options. You’ll want to understand what you’re looking for when hiring a real estate agent to represent your best interests. Here are some questions to consider asking any potential candidate:
- How many clients have you served this year?
- Has a client ever filed a complaint against you?
- What is your fee?
- What services do you offer beyond negotiations and escrow?
- What tools and resources are available to you?
After you decide on a real estate agent, you and your agent should come up with a plan of action for how to sell your house. It should include a timeline, from the pricing of your house and getting it listed on MLS to personal showings. You and your agent should be on the same page at all times and a plan of action will help ensure that.
5) How to price your house to sell
Now is the time to find out what price you should list your home for. You can start by using online tools to help you get an idea of what your home is worth. However, you should never set your sights on a single number and expect it to happen. Market conditions change all the time and so does buyer behavior.
Another option is to conduct an appraisal. Home appraisers are licensed professionals that will assess the value of your house based on the state of your property and overall housing market conditions. They will look at the size of your property, the interior and exterior conditions of your house, any upgrades, additions, or home improvements you’ve done, and then calculate your home’s worth based on the local market conditions.
Looking at comparables, often called comps, of recently sold homes in your area will also help you settle on a price. These homes should be similar in size, location, and sold within the last few months. Furthermore, you want to be strategic about your pricing. Instead of lumping the price of your house in with other comps in the area, strategize your pricing based on your home’s selling features. In other words, if there are three houses for sale in your area and they are priced at $350,000, you might be able to justify $360,000 or more because you have a larger lot size or maybe you’re located in a popular neighborhood. Work with your real estate agent to ensure your home is priced accordingly.
Where to Look and What Questions to Ask
Download our infographic Buying a New Home? Here’s How to Check for Mold Before It’s Too Late to help you understand where to look and what questions to ask when doing a property walk through.
6) Stage your home to sell
If you don’t deem yourself a design-minded individual, consider hiring a professional home stager to help. Many stagers offer different alternatives that can suit your needs from in-person consultations to virtual consultations. Regardless of whether you work with a professional or handle the staging on your own, here is a list of things to consider that will really help you make your house shine:
- Clear the clutter: You may have already transferred most of your belongings to a storage unit by this point. Now is the time to focus on cleaning up the clutter on countertops and tables. Put away newspapers, mail, or magazines, or if you have children, help them pick up their toys.
- Deep clean your house: Nothing turns off buyers more than an unclean bathroom. That is also true for the rest of your house. Now more than ever is the time to wash your windows, dust your window sills, and scrub your grimy glass shower doors.
- Add simple accent pieces: Accents such as flowers or white towels in the bathroom create a sense of welcome cleanliness. A small plant and a healthy bowl of fruit in the kitchen will help bring the space together, without adding clutter.
- Arrange furniture: You don’t have to necessarily rent furniture to stage your home. You can most likely use what you have – just make sure the furniture is in good condition. The key is to limit the number of furniture pieces in any one room. Then arrange them in a way that’s inviting to people as they enter the room.
- Bring in light: Think about removing your curtains or keeping them drawn back to allow as much natural light into your house as possible. If you have rather large elaborate curtains, consider storing them away until you get to your next home. Open your blinds to let the light in during showings.
- Highlight your floors: Floors are a key feature homebuyers are looking at, especially if you have wood floors. Show them off by removing any rugs or unneeded furniture so more of your flooring can be seen. If you have wood floors, think about polishing them to really make them pop.
- Organize all closets and drawers: Homebuyers touring your home will most likely look in your closets to determine space and, frankly, to see if their stuff will fit in there. They will also likely open kitchen drawers and cabinets as well, so if you are not able to remove your items, make sure everything is nice and tidy.
- Dust: Concentrate on all the areas that you’ve most likely have turned a blind eye to for some time, like ceiling fans, baseboards, on top of doorways, appliances, etc.
7) Get professional photos taken of your home
Nothing sells a house faster than professional photos. This is especially true now, as many prospective buyers start their home buying journey online. Put yourself in the buyer’s shoes. They are searching online, looking at every home that comes up for sale within their filtered interests the moment it’s listed. If your house is represented online by poorly shot photography, your listing will likely see very little traffic. Not to mention, it’s widely observed that houses with professionally shot photos, on average, sell for more money than other listings.
When planning how to sell your house, you should also strongly consider having your home digitally scanned for an online 3D tour. These 3D walkthroughs, where you point and click through a home from your computer, are more than 5 times as popular now as they were before the pandemic. And with more buyers buying from out-of-town, a 3D walkthrough can help out-of-town buyers decide whether to make an offer on your home before they have a chance to see it in person.
Lastly, aerial photography that shows a bird’s eye view of one’s home and its surrounding area has become increasingly popular with buyers looking online. Many agencies include some or all of these services as a component of their overall services to you as a seller. Just remember, the better you represent your house online, the faster it will sell.
Who to hire
Sometimes you can work with the general home inspector or your realtor to find a trusted company. Whatever route you go, make sure you hire a certified and experienced mold and moisture detection specialist.
When the mold inspector arrives, they’ll begin testing surfaces and sampling the air in the home. Air is tested with something called a spore trap, which contains a sticky surface to “catch” airborne mold spores and other particulates, which are later tested in a lab. Surface samples are taken several ways, including surface swabs, using tape to pick up samples from surfaces, and also physically removing sample pieces to be tested (carpeting, drywall, etc.).
While you may be reluctant to add another item to the long list of things you need to get done to purchase your new home, getting a mold inspection completed is extremely important. Because sellers are not required to disclose mold damage in all states, a mold inspection will save you from a potential headache down the road.
8) List your home to sell
Your real estate agent will list your home online on MLS (Multiple Listing Service), in order for it to start showing up on real estate websites for potential buyers. Also, don’t limit the marketing of your house to your real estate agent and online search. Market your house yourself. Spread the word through your family and friends. Share your listing on social media and send out emails asking people to share your listing with others. Also, be sure to make sure you know when it’s the best time to sell a house.
9) Have a plan in case your home doesn’t sell quick enough
You and your real estate agent should have already gone over this beforehand, but not every house sells quickly. There are many factors at play and depending on the condition of the housing market for your area, your real estate agent may have to use some other strategies in their arsenal to get your house sold. If it’s lowering the price of your home or holding more tours, you’ll want to discuss this with your agent, and agree on what the next steps should be in case your house isn’t seeing any offers.
10) Negotiate the sale price of your home
One thing to consider is that the buyer is trying to get the absolute best price they can, while you’re doing the exact same. There will be multiple factors to consider, as each home sold and purchased is different. For example, if it’s a buyer’s market, that means the buyer has the upper hand because there are multiple listings with fewer offers being made. However, that doesn’t necessarily mean you have to make huge concessions in order to sell your house.
This is where your agent really steps up. They will help you navigate the negotiation process, and will offer their advice on how to proceed when offers are being made. Luckily, you interviewed and hired the right agent, so you know they have your best interests in mind.
11) Sign and close
You and your agent have been working towards this moment. You’ve agreed on a price with the buyers, all inspections and appraisals of your home have been completed, and you are now ready to sign the papers and close. Some states also allow completely electronic closings, called eClosings. eClosings can be hugely beneficial as they take less time, are environmentally friendly, comply with social distancing guidelines, and can be done from anywhere you have access to the internet. Once you’ve signed all of the paperwork – congratulations, you’ve sold your house!